Kind people are my kind of people.
And kind brands are my kind of clients. I’m a fractional marketing leader helping growing brands build the customer loyalty that actually scales.
Hey, I’m Tori!
I’m Tori Barton (Charlotte Victoria by birth)! I’m a former New Yorker and marketing professional who now resides in the desert. I’m obsessed with consumer behavior Monday through Friday and love Jesus and all things wellness 24/7/365.
For almost a decade, I’ve helped founder-led brands, start-ups, and multi-million dollar companies turn first-time buyers into loyal, repeat customers. I’ve built lifecycle programs, sharpened brand voices, and led growth strategy for teams that needed senior thinking without a full-time senior hire.
I’m a Knicks fan, a gluten-free banana bread perfectionist, and a believer that good marketing and good character belong together. Faith and wellness shape how I work, and you’re always welcome here.
New York state of mind with a Phoenix heart.
01 — Where am I?
This is a platform for discipleship in all areas of life- work, movement, friendship, leadership, and more. This space is open for you to learn more about me and who I am and stand for.
02 — Who am I?
I’m Tori but my real name is Charlotte. I live in the duality of Tori vs. Charlotte.
Charlotte: Wears dresses and heels and is a marketing maven. Purchases fresh vegetables from her local CSA and knows how to bake the perfect gluten free banana bread.
Tori: Is a huge NBA (Go Knicks!) and general sports fan. Has a pulse on cultural trends and enjoys seeing the worlds of culture and sports intertwine.
03 — How am I?
I’m great! Thanks for asking :)
